If you are an ERP software consultant or VAR you will increasingly be asked to provide guidance for mobile sales applications. So it’s important to have a good point of reference for your client and prospect needs, because as Deloitte says in a recent publication: “The bottom line on mobile commerce is this: If you don’t do it, someone else will.”
If you want to know who among your customers may benefit most from mobile ERP sales apps start by identifying clients in industries with a history using mobile technologies and engage in conversations with them about what they would expect from modern mobile ERP sales apps. By simply reaching out to certain types of clients you will learn much about how mobility can make a difference in increasing sales, winning new business and improving the profits of a distribution – centric business.
Companies who have historically invested in mobile sales apps include Food & Beverage, Beer, Wine and Spirits, Uniform and Linen Supply, Pharmaceutical Supply, Medical Supply, Office Supply, Building / Industrial Supply and so on. Keep in mind that many of these businesses are using legacy applications with limited integration and flexibility, and usually are running hardware that is either obsolete or very expensive to replace.
Once you are into this process you will find varying needs depending on micro-vertical industries. Food can mean a lot – but if you are in bread/baking the needs of those companies will differ from those delivering ice cream or other frozen products. Companies selling coffee will have different concerns from those selling beer, wine and spirits. If you are selling water, your needs will be different from those selling snack foods. And so on.
Need help differentiating what might be important to one industry over another? Contact xkzero for a mobile sales needs requirements checklist. firstname.lastname@example.org
See you out there.
Paul Ziliak, co-founder, xkzero