You hire, train and deploy a team of professional sales people to be out on the streets to produce one thing above all else—new customer orders.
Reality sometimes gets in the way, though and often enough your route sales/pre-sales team will return indicating there is “No Order”‘ for a number of customers. Obviously that is not the desired outcome, but there are ways you can turn “No Order” into a positive outcome for your business—and your customer. Here’s how:
- Track Every Customer Interaction. Every time you receive “No Order,” you should record that in your system, the same as you would any other transaction. When the customer orders nothing there is something to be learned, just as when an actual sale occurs.
- Geo-track Your Transactions. Modern smart phone applications can tell you if your sales rep was actually at the customer site when “No Order” was indicated. Having a geo-coded app can certainly improve that sort of accountability.
- Save Money. Tracking “No Order” may result in a new schedule for visiting your customers. Better coordinating these times can result in improved labor efficiency, reduced fuel costs, route and territory consolidation, or other operational gains.
- Improve Customer Relations. Tracking “No Order” in a systematic way can help you better your customer relationships. The result will be a schedule more aligned with their goals, a more effective product mix on the shelves, and an improved understanding of the preferences of your customers and their shoppers.
You are likely to discover that by diligently recording “No Order” transactions, the ultimate outcome may very well be more new orders!
xkzero is a Chicago-based software company dedicated to revolutionizing the way people work. We believe that people perform best when they are confident, informed, and have a high level of trust in the tools they use.
We build solutions designed for the best possible user experience, engineered in a flexible way to accommodate the needs of each individual and we adapt to the precise business rules that can vary industry by industry, company by company.
xkzero can help you discover a whole new dimension of selling, operations and business intelligence. We focus on the way your people interact with customers and suppliers, and interact with each other. We can help you change the way your business processes and reports business activity as it happens.
For more information about xkzero, please email us at
email@example.com or call 847-416-2009.