One of the worst things you can do for your business is you limit your mobile business choices to either Apple or Android-based apps - simply because you, or members of your team, currently own those certain devices. If your intent is to make a major impact on your business with mobile, you should be thinking more expansively than that.
Sure, the cost of acquiring smart phones or tablets is an important part of the ROI calculation to measure the success of your mobile initiative, but leading with pre-selected hardware is a mistake, especially for small and mid-sized businesses who may be entering the mobile business world for the first time.
Regardless of your specific goals (and you’ll need to get really specific), if the driving factor for your mobile automation project is increasing revenue, elimination of redundant labor, or improved customer and salesperson engagement, the real value will come from new or transformed processes that you design to make that happen. If you can succeed with that the bottom line impact on your business could be tens or hundreds of thousands of dollars annually for your business – millions or billions for the truly creative, resourceful and, yes, lucky.
The development platforms for Android phones and iPhones both are powerful and capable, and while there are certainly situations when you might choose one or the other, when it comes to having a booming impact on the future of your company, it’s changing the experience of buying from you, changing the experience shared by your sales team and your customers – and not the maker of the smart phone – that will determine your success.