Mobile B2B Sales: A Practical Guide for Operations Managers



As an operations manager the design and control over business operations is in your hands.  As your industry evolves, your ability to stay on top of best practices and adaptation of new technologies is so important.  This article offers key insights into mobile B2B sales, and a practical guide for operations managers.

Mobile sales apps for B2B represent the new standard for growing small and mid-sized businesses. In fact, mobile B2B sales may be the greatest thing to happen for manufacturing and wholesale distributor sales reps since the invention of the printing press. There are very few technologies you can add to your business today that will have as far reaching effect on the quality of operations, and the bottom line of your business as a mobile sales app.

Job #1, as always, is to meet or exceed customer expectations. Your goals are centered around metrics like on-time deliveries, days on hand inventory and inventory turns. Mobile is setting the new standard for warehouse operations, and there is no role in the organization that will gain from the transition to mobile like operations will.

How will operations benefit:

  • Accelerated supply chain
  • Reduced delays and bottlenecks
  • Cost reduction
  • Increased order and invoice accuracy
  • Improved on-time delivery and other key metrics

Risk factors to watch out for:

  • Solutions that do not cater to your unique operations environment
  • Out of control budgets that customize projects can lead to
  • Poor or improperly designed integrations with your ERP system
  • Reliability of the mobile solution, and need for contingency planning

If your company has outside sales reps, or sells at trade shows, on a showroom floor, from special events or on-site with a customer –for you, the era of the printed product catalog, the paper order form, and the fax machine – is over.

Ready to talk about charting a mobile sales strategy that makes sense for your operations?  Contact us at or call 847-416-2009.