Take a guess at the #1 criteria for having a great mobile sales app for your business? If you guessed creating a great experience for the user then you are correct.
The reason is simple. It’s because most (if not all) of your business goals for mobile are linked to user adaptation.
When you invest in a mobile sales app, naturally, you expect certain measurable results, such as these:
- Larger orders
- New revenue streams
- Higher close rates
- Reduced admin costs
- Better equipped and informed sales reps
- New intelligence
When you invest in a mobile app—whether you build one customized for your company’s needs, or choose an out-of-the-box option directly from an app store—it should improve the experience of doing business with you. This should be true all up and down the supply chain, but especially for the user of the app.
What, then, does it mean to create a great user experience?
Your new mobile sales app should be intuitive. If it seems like there may be a lot of training involved, keep shopping. It should be dependable. The app can’t be crashing on you every other time you use it.
Your mobile app needs to introduce something new—something memorable. Your app should reward the user and keep them coming back to the app again and again. Think maps to customer locations. Think item images, spec sheets or even instructional videos to improve the understanding of your products. Think geo-awareness, signature capture and other measures that improve accountability. Think alerts and push notifications. Think photos. Think new intelligence gathering and a means to understand customer behavior in ways you never imagined.
Creating a Great User Experience Matters.
Focus on creating a great user experience for everyone involved, and your mobile sales app initiative will be on a sure track to success.